Rose Collective

⌲ A Mission of LIberation

We solve big, creative problems through a relentless commitment to justice & excellence.

Core values

  • Empowerment

  • Transformation

  • Partnership

  • Intersectionality

  • Authenticity

⌲ Our work

Solutions rooted in our stories

Communications strategies, brands, and digital platforms for organizations challenging the status quo.

We were founded to fill a void: an industry fluent in the language of justice, but not structurally accountable to whom that language describes. Our origin determines how we work. We bring lived experience into the ethos of what we do and how we do it — and we remain in the work, organizing alongside system-impacted communities today. We envision a world where we're no longer needed: where every voice is heard, every story is valued, and every community is empowered to lead.

MGA Global

Delivering mission-driven potential

Brand ⌁ Web ⌁ Collateral

Freedom Farms collective

Reimagining the broken food systems in LA

Brand ⌁ Web ⌁ Merch ⌁ Advertising ⌁ Social

⌲ Some of our clients

A broad set of partners

01

Brand strategy & development

We build brands rooted in lived experience — from scratch, refreshed, or expanded across new mediums. Whether an organization needs its first identity or its fiftieth-anniversary reinvention, we translate mission into visual language that carries the truth at its core.

02

Web Design and Development

We design and build accessible-first websites — WCAG 2.1 AA as a floor, not a retrofit. Every platform is configured around editorial workflow, not developer convenience, so the teams who inherit these sites can actually run them.

03

Digital Strategy and Implementation

We build digital strategies from audit through launch, then implement them — audience segmentation, platform architecture, and integrations with the tools organizations already use. Strategy that doesn't ship is just a deck; we stay through execution.

04

Influencer Marketing

We turn unlikely audiences into supporters by pairing movement messaging with creators who carry real trust in their communities. From reparations storytelling to youth-led campaigns, we source talent through movement networks, not follower counts.

05

Activations

We bring campaigns into physical space — community events and direct placements that make an issue impossible to ignore. Activations are where strategy meets the street, designed with the communities they're for, not staged in front of them.

06

Digital Advertising

We run digital ad campaigns built on audience segmentation — reaching people unlikely to already agree, not just the base already converted. Every placement is tested and adjusted so paid media moves real opinion, not just impressions.

07

Earned Media

We build press relationships that outlast any single campaign, securing coverage that puts community voices — not just spokespeople — in front of reporters. It's credibility strategy can't buy, pursued with the same rigor as everything else we do.

⌲ A Creative Action COLLECTIVE

We catalyze connection, power, and community.

We know trends, but we know people better—centering relationships, lived experience, and community in everything we do. From campaign strategy to storytelling, we work closely with partners and clients to build creative solutions that resonate deeply and move people to act.

⌲ Our Approach & Process

A cycle of learning & partnership

We prioritize deep engagement with communities, ensuring their needs and aspirations guide the foundation of our work. 

Together, we co-create strategies that envision and build a future with equity at the forefront. By using communication as a tool for change and empowerment, we bring transformative visions to life.


01

Listen

Discovery & Learning

  • Stakeholder interviews

  • Brand audit & workshops

  • Communications & technology audit

  • Landscape analysis

  • Site visits & focus groups

  • Synthesize insights 

02

Dream

Inspiration & Incubation

  • Inspiration research

  • Concept development 

  • Brand identity development

  • Voice & Tone finalization

  • Strategic & content outlines

  • Web UX/IA

  • Reviews, focus groups & feedback

03

Act

Execution & Deployment

  • Asset design & content development

  • Video production & post-production

  • Template development

  • Asset deployment

  • Dashboard setup & review

04

Evaluate

Analyze & Refine

  • Dashboard analysis

  • On-site evaluations

  • KPI benchmarking

  • Adjust as we learn

⌲ WHO WE ARE

Unique power through collective expertise

We’re a collective of strategists, storytellers, and designers with a proven record of driving change—combining top-tier expertise with deep roots in community to advance impact at every level.

Black and white photo of a man with short hair, a goatee, and earrings, wearing a coat, looking slightly to the side.

Clayton Rosa

Founder & Chief strategist
With over 20 years of experience in communications, organizing, research, coalition-building, and policy advocacy, Clayton has led efforts in immigration, education, and social justice in the public, private, and nonprofit sector at the national, state, and local level.

⌲ Contact us

Let’s talk

Let’s connect about what you’re building and how we can support it—from early ideas to full-scale campaigns.

Whether you’re looking for thought partnership or creative execution, we’re here to collaborate and help bring your vision to life.